This course will teach you the 10 fundamentals of brand and marketing, giving practical tools, tips and advice on implementing more effective brand and marketing practices in your organisation. By the end of this session you'll have written a brand and marketing priorities matrix to implement in your business with immediate effect

By the end of this course you'll be able to build your own marketing plan - here we teach the fundamentals of marketing practice including targeting and segmentation, tactics and communication, short and long term strategies and user experience

By the end of this course you'll be able to build your own brand plan - here we teach the fundamentals of brand strategy and management covering topics including brand vision, orientation, distinctive brand assets, market research, differentiation and positioning. 

This session will help you understand the tools in the digital toolbox, including SEO, PPC, Social Media, websites, UX - and which does what. It will also provide a basic grounding in the creation of valuable content to attract and retain customers

This course will teach you the 10 fundamentals of brand and marketing for charities, giving practical tools, tips and advice on implementing more effective brand and marketing practices, how to fundraise, effective use of not for profit tools and services, and driving digital into your organisation. By the end of this session you'll have written a brand and marketing priorities matrix to implement in your business with immediate effect

This course will teach you how to tell stories that make people listen; from how to come up with ideas through to memorable delivery - by the end of this course you'll be able to write stories that captivate your audiences and help you achieve your goals

This course will help your organisation understand the customer journey across all touchpoints (physical and digital), the practical session will include building a live CX map for your business and help you find immediate actionable improvements to make, using behavioural science techniques including peak end theory  

This course covers customer loyalty best practice, helping you to understand and build customer segmentation and communications, with an introduction to behavioural science techniques like Peak End Theory/Cognitive Bias and how to measure loyalty with effective benchmarkable measures

Are you concerned your culture isn't what it once was or a new team just aren't gelling? By the end of this course you will understand the importance of culture in your business, how to build and map values and behaviours, identify blockers to deliver your business objectives. 

Not sure how to develop new prospects? What to say, when and how to say it - this introduction to the effective use of the value proposition canvas including how to understand your customer base, map their pains and gains to deliver an effective solution

We provide a series of specialist courses for marketing/advertising/brand and communications agencies, including:

• Client Services / Advanced Client Services training
• Pricing Pride
• Better Briefing
• Presentation Skills
• Project Management skills for account handlers
• Team Building

Learn methods for successful negotiations and closing sales.  Explore the importance of understanding the “Value Exchange” to avoid sales conversations revolving around price.  Discover how to increase your conversion rates, order values, client satisfaction and customer retention.

Learn how to integrate digital sales tools such as CRM systems, e-commerce platforms, business intelligence and digital marketing into your sales process to streamline operations, improve customer engagement, and increase sales efficiency.

Negotiation training that’s engaging, fun, and suitable for all levels of experience. This session is perfect for team-building, boosting both confidence and motivation across your business. Equip your team with the skills to negotiate effectively and represent your business with authority, ensuring better deals and stronger partnerships.

Discover the most common reasons that sales don’t close, are lost to the competition or simply seem to drag on and on.  Learn how to overcome these common challenges to increase conversion rates, improve total contract values and reduce sales cycles.  

Explore methods for analysing customer data to identify patterns and trends. Learn how using data interpretation tools can enable employees to tailor sales strategies to meet changing customer needs more effectively.  Discover how focussing time and energy in the right sales activities improves results whilst working more efficiently.

Hear why spending time trying to create Unique Sales Propositions is often futile.  Explore how to create truly impactful Value Propositions that will avoid sales conversations spirally into discussing price.  Unlock the power of demonstrating how your offerings will deliver Return On Investment to your clients, whilst differentiating your sales approach from the herd.  

This introduction to AI tools, such as ChatGPT, will enable participants to use AI tools to enhance productivity and business growth.  Learn how to reduce the time spent on routine tasks and reduce manual effort.  Explore how to generate high-quality content quickly.  Discover new ways to solve complex problems, foster innovation and generate creative ideas.Describe the item or answer the question so that site visitors who are interested get more information. You can emphasize this text with bullets, italics or bold, and add links.

The EU General Data Protection Regulation (GDPR), introduced in 2018, can still seem like a maze of regulations. But don’t worry—we’re here to demystify it for you! Join us for an engaging session where we’ll break down the key aspects of GDPR and reveal how they impact your organisation. By the end, you’ll be equipped with essential tools and templates to pinpoint what personal data your organisation handles, why it’s collected, who it’s shared with, and how long it’s retained. Whether you're new to GDPR or looking to enhance your knowledge, this course is perfect for you!

The EU General Data Protection Regulation (GDPR), introduced in 2018, can still seem like a maze of regulations. But don’t worry—we’re here to demystify it for you! Join us for an engaging session where we’ll break down the key aspects of GDPR and reveal how they impact your organisation. By the end, you’ll be equipped with essential tools and templates to pinpoint what personal data your organisation handles, why it’s collected, who it’s shared with, and how long it’s retained. Whether you're new to GDPR or looking to enhance your knowledge, this course is perfect for you!

The GDPR and other privacy laws are here to safeguard everyone’s privacy, but they often create confusion for organisations, especially around Sales & Marketing. Some fear hefty fines or complaints to the Information Commissioner’s Office (ICO), but it doesn’t have to be that way! Join us for an insightful session where we’ll demystify these regulations, showing you that they’re not meant to stifle your business. Instead, we'll reveal how you can navigate these rules effectively to expand your marketing reach and thrive while staying compliant. Discover how to turn regulation challenges into opportunities for growth!

This course is your gateway to understanding the essentials of cybersecurity and safeguarding yourself from digital threats. We’ll cut through the confusion and separate fact from fiction, offering fundamental concepts and practical solutions that protect both your personal life and your business. With our clear, jargon-free tips, you’ll discover no-cost and low-cost strategies to stay secure in today’s cyber landscape. We’ll also guide you on how to respond if things go wrong and provide details on organisations that can offer additional support. Get ready to equip yourself with the knowledge to stay safe online!

Using our tried and tested ‘No Jargon’ approach and using recent case studies, this course will educate all involved of the impacts of cyber threats to a business. Learning from others are an important aspect of understanding the cyber threats faced to business and this session will allow discussion and form some best practice of how to keep your business safe. We will discuss the importance of risk management of the cyber threat in your Business and the legal obligations that you have, and what the benefits are to your organisation.

Tired of IT industry scare tactics? This course offers a practical understanding of various cyber threats, including malware, phishing, and ransomware. We’ll explore both internal and external factors affecting your business and delve into the motivations of threat actors. You’ll learn about the role of hardware and software in cybersecurity and discover effective strategies to combat these threats. Going beyond just tech solutions, we’ll provide straightforward, actionable steps to help business owners strengthen their cyber defences and enjoy peace of mind.

This course will provide frontline employees with essential knowledge and skills to maintain a safe and healthy workplace. It covers basic health and safety principles, workplace hazard identification, and emergency response procedures.  Employees will learn about their roles and responsibilities in upholding safety standards and how their actions contribute to the organisation's business continuity and ESG objectives. We will also cover what to do if you are concerned about practices in the workplace and identify who can help you to communicate them.

Based on the course developed in conjunction with the International Institute of Risk & Safety Managers, this course is aimed at mid-level managers who are responsible for implementing health and safety protocols within their departments. Following an introduction on the principles of good H&S management, it provides practical training on risk assessment, incident investigation, and compliance with health and safety regulations, mental health, wellness and dealing with evolving stressors and uncertainty. Managers will learn how to develop and execute H&S programs, conduct safety audits, and promote a safe working environment.

Whether it be pandemic, supply chain failure or IT outage, all organisations risk disruption to their organisation from a myriad of different factors. Planning how your business will continue to trade in the event of an incident is easier to plan when you’re not in the middle of an incident! This course will provide senior leadership with the knowledge and skills needed to develop and oversee comprehensive business continuity plans that is size appropriate for their organisation. It covers risk assessment, strategic planning and the creation of continuity frameworks aligned with the organisation’s objectives (i.e. SLA’s).

This course will provide business continuity planners and coordinators with skills necessary to conduct effective business continuity tests and exercises. Participants will learn about different types of BC tests, including tabletop exercises, simulations, and full-scale drills. The course will cover best practices for planning, executing, and evaluating BC tests, with an emphasis on identifying gaps and improving continuity plans (and how these should translate into operational practice).

This course equips frontline employees with the essential skills needed to support business continuity efforts (know your role). It covers basic crisis response protocols, effective communication during emergencies, and personal resilience strategies. Employees will learn how to identify potential risks in their day-to-day operations and contribute to the organization's overall resilience plan.

Environmental, Social, and Governance is becoming more critical in the UK business environment. Organisations with a strong ESG posture will grow quicker than those who don’t. A recent PwC survey showed that 76% of consumers would discontinue relations with companies that treated employees, communities, or the environment poorly. This session is suitable for all employees regardless of their role. It covers the principles of ESG, its importance in today's business environment, and how it positively impacts the organisations. Participants will learn about the core components of ESG, current trends, and best practices for integrating these principles into daily business operations

This course delves into crafting and executing impactful ESG strategies and the significance of clear and effective reporting. You'll learn how to set ESG goals, create actionable plans, measure progress, and communicate results to stakeholders. Gain hands-on experience with ESG frameworks and standards, conduct materiality assessments, and prepare ESG reports aligned with global best practices. We’ll demonstrate that starting from scratch is rare and show you how to leverage existing best practices within your organisation to kickstart your journey toward sustainability.

This interactive session equips participants to identify and champion ESG initiatives within their organisation, dispelling myths that sustainability is just about planting trees. We’ll cover key topics such as identifying and prioritising ESG issues, executing sustainability projects, and promoting corporate responsibility. Explore how certifications like ISO and Living Wage Employer reflect strong governance and discover other valuable frameworks. Through engaging activities and real-world case studies, you’ll learn how to manage ESG projects effectively, engage stakeholders, and achieve meaningful, measurable outcomes.

Our HR essentials course provides an introduction on how to deal with staff issues such as absences, disciplinaries, performance management, and more, equipping you with skills to proactively prevent people problems. Getting things wrong or “now knowing what to do” is not a defence in an employment tribunal, so understanding the basics is vital.

This mental health and wellbeing training raises awareness and explains how to approach mental health and remove stigma. It also provides simple tools, tips, and ideas for day-to-day wellbeing management for yourself and others. Happy staff equal healthier, more productive, and more successful staff. Put simply, good mental health is a win-win for everyone in the workplace.

From October 2024, all employers will have a new duty to take “reasonable steps” to prevent sexual harassment in the workplace. The working environment should be a place where employees feel safe, appreciated, and motivated. This sexual harassment in the workplace training will raise awareness and provide valuable tools and information to help you understand your legal obligations and to identify, prevent, and remove sexual harassment from your workplace. Creating and maintaining a positive workplace culture is everyone’s business and we are all responsible for treating people with kindness and respect.

Discipline and grievance investigations can be stressful for all parties. This workshop will give you an insight as to how to manage them by giving you an in depth focus on the processes that ensure effective problem resolution. We look at the formal versus informal approach and then drill down to give you the tools to ensure that you can manage and lead the processes, ensuring that they are conducted fairly and in line with statutory obligations.